Grow your customer base by attracting new customers:

* 15% Off of Your First Order
* Sign-up Now and Get 3 Months Free
* Free Introductory Lesson
* Your 5th Sandwich is Free
* Your Second Session is ½ Price
* Every 5th order is 50% off

Sell specific items or services: This is used to introduce new products or services, increase sales of high profit items, sell excess inventory, etc.

* 15% Off All Elite Computers
* 10% Off Our Gold Package
* 2007 Snowboards 70% Off
* 50% Off Previously Viewed DVDs
* 15% Off - New Line of Sportswear

Increase business during slow times:

* 33% Off Midweek Rentals
* $.50 Coffee Drink Weekdays 10 – 3
* $3 Off Haircuts Weekdays 10 – 3
* Early Bird Sale 15% Off Before 5PM

Capitalize on seasonal or special events:

* Bare Root Fruit Trees $10
* Monday Night Football: $8 Pizza
* $1 Beers on Fight Night
* Summer Pool Prep - $75

Increase your average transaction size: Maximizing revenue per customer is a proven winner!

* Free Delivery on Items Over $200
* Take $20 Off Items $150 or More
* Buy 1 Entrée, Get 2nd 50% Off
* Free Coffee with Bagel Purchase
* Take $50 Off Any Ski Package
* $50 Off MS Office With PC

Simplify your business process with regular specials:

* Late Breakfast For $4 - 9 to 11
* Take $1 Off Our Daily Lunch Specials
* Daily Dinner Special Only $8.99

Capitalize on customer traffic from nearby events:

* Football Pre Game - $2 Draft Beer
* Show A Movie Ticket - $1 Ice Cream
* Post Concert Dinner Special $7.99

Generate customer referrals:

* Bring a friend and get 25% off
* Refer a friend - get a 15% rebate
* 1 month free when you refer a friend

Effectiveness:

Once  just a fad, online coupons are catching on big with retailers and shoppers: "This new breed of incentives seems to be working. Paper coupons generally have a dismal redemption rate of 1% to 2%, while online coupons boast the startling rate of 10% to 20%" - eCentives

Targeting:

Although shoppers across all income levels use grocery coupons to some degree, the highest level of coupon use is actually in the highest income level studied. Shoppers with household incomes of $150,000 per year or more tended to use coupons most frequently.

Trends:

"A new generation of shoppers is discovering coupons on the Web.  In fact, almost a quarter of the 148 million Americans that use coupons now find them online, and nearly half of these Coupon Clickers are between the ages of 22 and 44."
- Coupons Inc.

Loyalty:

Coupons increase a brand’s equity and perceived value. Fifty-eight percent believe a brand providing coupons online is more likely to provide new products that they will enjoy; 57 percent believe these companies care about keeping them as a customer.

Reach:

203 million of the 263 million U.S. wireless subscriber lines pay for text messaging either as part of a package or on a transaction-basis. U.S. mobile subscribers now send and receive more text messages in a month than they make phone calls.